Salesforce jumps into streaming with business-focused content
People pass by the Salesforce Tower and Salesforce.com offices in New York City, US on March 7, 2019.
PHOTO: Reuters file
PUBLISHED ONAugust 11, 2021 6:10 AM
Enterprise software firm Salesforce Inc said on Tuesday (Aug 10) it would launch a streaming service, Salesforce+, that would feature original content focused on businesses and professionals.
The company said its in-house studio has developed and produced the core content for the streaming service that would debut at its Dreamforce event in September.
The service, which is meant to be a business media platform unlike streaming options offered by Walt Disney Co and Netflix, will include live experiences, original series and podcasts.
Its slate of content includes Connections that features marketers from companies such as IBM, Levi's, and GoFundMe, and The Inflection Point that features chief executive officers of brands like Coca-Cola, PayPal and Ford Motor.
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